Top Gear – Pimp Your Ride

Holly22nd June 2012

Yesterday was our first technology showcase, Top Gear, and we saw 12 demos of stuff which looked great, even if running a day of live demos has left with me post-traumatic stress! There's such a disconnect today between relatively tired-looking platforms and the tools at their disposal to make the user experience smarter and richer.

Kicking off were DCisions demoing the clever Investor Bee powered by data from over 1 million customers, Financial Simplicity showing how customisable models can be applied to smaller clients and Digital Keystone putting our website to shame. They have done work for the Novia and Aegon platforms.

The next session illustrated putting financial planning at the heart of any process. Focus Solutions did a brilliant demo involving Apple TV, new Curo adviser software was introduced by Time4Advice (this Outlook-based system is worth a look, advisers)...and then we lost the internet connection. At just the point when I wanted to string one of the multiple venue nerds up by the cojones we were back and DT's Ben Goss did a sterling job, launching their new tools and App which looked great.

Origo and iPipeline then focussed attention on the increasing scope of platforms by discussing re-reg and insurance respectively. The standards are in place for your platform to offer automated re-reg and, often, better integration with adviser software systems. As for iPipeline, this group recently acquired Assureweb and amongst other things, should be bringing insurance into the world of wealth management platforms in the not too distant future. Makes sense.

The day ended with the "Pimp My Ride" session – Sammedia's Money Info presents a single financial view to clients and interestingly has been adopted by Alexander Forbes in the corporate space. Could this be a hook for the disengaged employee market? Touchstone shared some insights into how much insight groups can glean from data about what IFAs are doing, buying and charging (IFAs – this is a useful resource to check out what others in your area are doing), BrightTalk reinforced the power of video and webinars to present a buzzier, more current message and Finantix added some Italian flair to the day, showing us their apps which support a much more engaged relationship with clients. We concluded things with Navigant who worked with O2 on the mobile wallet – we're not far off a world where a provider will know where you are from your mobile and ping you a message to tell you that there is a discount on red shoes just one floor up in that store. Yikes!

Major take-outs for me from the day were the growing concept of "Do It With Me" investing – neither execution-only nor purely advised but that hybrid we are hearing that so many customers want. In out last D2C research, 28% of active private investors said they sometimes want advice, they sometimes don't. Apps, mobile technology, better tools, harnessing the power of social media – there's certainly the wherewithal to produce better-looking, more engaging platforms. As the platform market matures, as we see pressure from non-advised platforms with better consumer interfaces, and as platforms finish RDR preparations and start to be freed up to look at proposition enhancements, the future looks much better. If there's the money in a world of margin squeeze to pay for this.....Oh – and the other take-out? Never work with children, animals or live technology!

Have a good weekend all.

Holly

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