Does my b*m look big in this?

We’ve had quite a lot of feedback about our newly updated Platforum Leaderboard, which has been added to this quarter to include financial strength as a category. Some have asked what the aim of the Leaderboard is.

The Leaderboard aims to give advisers a consistent and objective framework to help them compare and review platforms. We have identified service, functionality and financial strength as key criteria in this process and produced an overall rating for each platform. What we want to achieve is a structure which will illustrate a platform’s strengths and weaknesses relative to peers. There’s a bit more detail on our website.

Some advisers we talk to are understandably sensitive about the platform which they have selected – any perceived challenge to that model can be seen as a slight on their selection process and criteria. It’s a bit like the dangerous “Does my b*m look big in this?” question. No-one really wants to hear the answer if you’ve already bought the dress! (Don’t you hate that, boys!) Some IFAs are concerned that their platform is not in the top three of the Leaderboard.

The Leaderboard is categorically not a “What is the best platform” chart because each adviser needs to decide that for themselves. We believe that the vast majority of platforms out there have different strengths which make some more applicable for particular adviser businesses than others. We try to help some advisers pick their “Perfect Match” but for those who want to make the decision alone, the Leaderboard will enable some comparisons and provide the starting point for some sensible conversations. And as our understanding of “tools” across the industry increases, I think that’s all any online tool can do because at the end of the day, individual people and businesses have very different and specific requirements that I don’t believe any smarty pants neural network or computer can fully understand.

Because dear friends, what to one man is a big b*m is, apparently, to another man, rather appealing! If you’ll forgive the crass analogy.

We see so many different types of adviser at so many stages of their journey to RDR and beyond, that we really believe that there are very valid platform partners around for everyone. Don’t include ‘supermarkets’ in your reviews, snorts one adviser. I don’t like life companies, say some. The wraps are over-hyped expensive nonsense, sniffs another. It’s horses for courses and what suits you will not suit the bloke next door. And I think that’s OK? Competition and different models are an important part of any market. Your platform will be an important element of shaping your customer proposition and it’s great that not every adviser out there will have the same model as you.

I’d argue there’s too much focus on having a swipe at the platform next door when this energy could be focussed on making your own platform and your own proposition better. So viva big b*ms and la difference, non?

On a final note, Ascentric MD Hugo Thorman is heroically running the bath half-marathon tomorrow, raising money for Macmillan Cancer Support. His fundraising page is at http://www.virginmoneygiving.com/HugoThorman and he’s agreed to share a before and after photo with us next week!! Go Hugo Go!!!

Have a great weekend all
Holly

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