For IFA-only access to the 'Platforms' section of the site, please contact Freddie Findlater on the email address below.

Holly Mackay is the Managing Director of The Platforum.

Tel: +44(0)20 7449 9080
Email: Holly

Holly has been working with fund distribution platforms for over 10 years and her experience spans the Australian, UK and continental European markets. Holly is Managing Director of The Platforum which she founded in February 2007. The Platforum provides consultancy, research and events to the financial services sector.

Holly started her career in the Australian financial services industry where she developed and ran investment platforms at Merrill Lynch Investment Managers and Norwich Union. On returning to the UK in 2003, she worked as a specialist fund platform consultant to both providers and distributors before being recruited to Abbey in 2004 to head up their new wrap proposition. After the Santander acquisition of Abbey, Holly was appointed the UK Director of Allfunds Bank in June 2005 and launched the institutional platform in the UK in 2006.

Holly read French and Spanish at New College, Oxford University and holds a graduate Diploma in Applied Finance and Investments from the Securities Institute of Australia. She has dual British and Australian citizenship.


Freddie Findlater is an associate of The Platforum and has been with the company since October 2008. He joined the firm after an internship with Jupiter Asset Management in both the Sales and Marketing division and Fund Management, working with the UK Equities team. He graduated from the University of Newcastle-upon-Tyne in 2008 with a BA in Politics.

Since joining he company Freddie's role has expanded to include maintaining the content of the website, being heavily involved in the production of the company's research, The (plat)Form Guide and also the events run by Platforum. Freddie's has spoken at a number of seminars, primarily giving updates on the platform market and the issues the industry face with regards to RDR.

Freddie is a keen rugby player and armchair sportsman!

Tel: +44(0)20 7449 9080
Email: Freddie

Our offices:

Unit 8A, Utopia Village, 7 Chalcot Road, London, NW1 8LH